Give brands the option to set expirations for loyalty tiers. Preferably with a start date and end date. This way brands can pursue a "battle pass" loyalty model that is popular with younger audiences. Where guests try to earn as much as they can and get the highest tier possible before the "season" aka time period runs out and they are given rewards based on how far they got. This would serve to further gameify our platform and give brands flexibility on tiers being reset every month,3 months, 6 months, year etc (preferably custom date ranges)