Live now on web guests have the ability to close out of their ordering type selection and browse the menu without starting an order.
Why:
- Data!
- We noticed users weren’t sure how to proceed when getting to the menu, causing dead clicks and frustrated user sessions.
- We’re already seeing a 80% drop in dead clicks since release!
We're always paying attention with how guests interaction with your web and app. This way we can enhance and add features that make ordering a quick and seamless journey!
